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Brands’ Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands. (2024). Silveira, Paulo Duarte ; Menezes, Karla ; Sandes, Fabio Shimabukuro ; Xara-Brasil, Duarte.
In: Sustainability.
RePEc:gam:jsusta:v:16:y:2024:i:16:p:6863-:d:1453523.

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  26. What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies. (2023). Yan, Yajie ; Chen, LI ; Smith, Andrew N.
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    RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00887-2.

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  27. Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse. (2023). Barta, Sergio ; Gurrea, Raquel ; Flavian, Carlos.
    In: Electronic Markets.
    RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00643-6.

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  28. Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach. (2023). Zhu, Yun ; Ping, Yanni ; Fresneda, Jorge ; Hill, Chelsey.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09650-9.

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  29. Profiling diverse reviewer segments using online reviews of service industries. (2023). Moon, Sangkil ; Jalali, Nima ; Kim, Moon-Yong.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00163-w.

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  30. Brand-SMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective. (2023). Qaiser, T ; Syed, T A ; Mehmood, Fahad.
    In: Post-Print.
    RePEc:hal:journl:hal-04317823.

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  31. Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case. (2023). Kotzaivazoglou, Iordanis ; Papaioannou, Eugenia ; Kilipiri, Eleni.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:8:p:6374-:d:1118416.

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  32. Does ‘born digital’ mean ‘being global’ in characterizing millennial consumers in a less developed country context? – An empirical study in Myanmar. (2023). Han, Jeong Hugh.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:195:y:2023:i:c:s0040162523004869.

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  33. Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. (2023). Wei, Joicey ; Wong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002540.

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  34. Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?. (2023). el Hedhli, Kamel ; Alnawas, Ibrahim ; Zourrig, Haithem ; al Khateeb, Amr.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002060.

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  35. Do supermarkets€™ emails have any value for their customers? The effect of emails€™ content and interestingness on customers€™ attitude and engagement. (2023). Rodriguez, Virginie ; Sangle-Ferriere, Marion.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923001844.

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  36. Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?. (2023). Yoo, Shijin ; Cho, Minhee ; Byun, Kate Jeonghee ; Park, Jimi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001583.

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  37. The impact of influencers multi-SNS use on followers€™ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001443.

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  38. How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator. (2023). Ahmad, Rehan ; Salem, Narjes Haj ; Ishaq, Muhammad Ishtiaq ; Khan, Ayesha ; Raza, Ali.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s096969892300139x.

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  39. Accelerating new product diffusion: How lead users serve as opinion leaders in social networks. (2023). Qiu, Yong ; Xie, Wenxuan ; Tiberius, Victor ; Wang, Nan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000449.

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  40. Trust me, Im an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry. (2023). Alboqami, Hassan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003356.

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  41. Influencer marketing on TikTok: The effectiveness of humor and followers€™ hedonic experience. (2023). Barta, Sergio ; Flavin, Marta ; Belanche, Daniel ; Fernndez, Ana.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002429.

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  42. Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. (2023). Filieri, Raffaele ; Du, Hao ; Acikgoz, Fulya.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001327.

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  43. Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. (2023). Ren, Shengnan ; Karimi, Sahar ; Cai, Jianfeng ; Velazquez, Alberto Bravo.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009419.

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  44. Binge Watching and the Role of Social Media Virality towards promoting Netflix€™s Squid Game. (2022). Ahmed, Wasim ; Das, Ronnie ; Hardey, Mariann ; Fenton, Alex.
    In: IIM Kozhikode Society & Management Review.
    RePEc:sae:iimkoz:v:11:y:2022:i:2:p:222-234.

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  45. Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry. (2022). Kumar, Ajay ; Yeo, Sook Fern ; Tan, Kim Hua ; Wong, Jee Kit.
    In: Post-Print.
    RePEc:hal:journl:hal-03628402.

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  46. Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry. (2022). Yeo, Sook Fern ; Tan, Kim Hua ; Wong, Jee Kit ; Kumar, Ajay.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:177:y:2022:i:c:s004016252200083x.

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  47. Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games. (2022). Luo, Xin ; Wang, LE ; Li, Han.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:147:y:2022:i:c:p:308-324.

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  48. The influence of cross-platform and spread sources on emotional information spreading in the 2E-SIR two-layer network. (2022). Guo, Yifei ; Tu, Lilan ; Chen, Juan ; Shen, Han.
    In: Chaos, Solitons & Fractals.
    RePEc:eee:chsofr:v:165:y:2022:i:p2:s0960077922009808.

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  49. When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate. (2021). Pantano, Eleonora.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:123:y:2021:i:c:p:117-125.

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  50. The impact of online micro-influencers on behavioural intentions: The case of mobile phone customers in Ho Chi Minh City. (2021). Kieu, Tai Anh ; Khai, Nguyen The ; Duy, Le Minh ; Tai, Kieu Anh.
    In: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION.
    RePEc:bjw:econen:v:11:y:2021:i:2:p:114-126.

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