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17. Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance. (2024). Rosengren, Sara ; Farrell, Justine Rapp ; Campbell, Colin.
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36. Brand-SMI Collaboration in Influencer Marketing Campaigns: A Transaction Cost Economics Perspective. (2023). Qaiser, T ; Syed, T A ; Mehmood, Fahad.
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37. Social Media and Influencer Marketing for Promoting Sustainable Tourism Destinations: The Instagram Case. (2023). Kotzaivazoglou, Iordanis ; Papaioannou, Eugenia ; Kilipiri, Eleni.
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38. Does ‘born digital’ mean ‘being global’ in characterizing millennial consumers in a less developed country context? – An empirical study in Myanmar. (2023). Han, Jeong Hugh.
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39. Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. (2023). Wei, Joicey ; Wong, Amy.
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40. Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?. (2023). el Hedhli, Kamel ; Alnawas, Ibrahim ; Zourrig, Haithem ; al Khateeb, Amr.
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42. Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?. (2023). Yoo, Shijin ; Cho, Minhee ; Byun, Kate Jeonghee ; Park, Jimi.
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43. The impact of influencers multi-SNS use on followers€™ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei.
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44. How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator. (2023). Ahmad, Rehan ; Salem, Narjes Haj ; Ishaq, Muhammad Ishtiaq ; Khan, Ayesha ; Raza, Ali.
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45. Accelerating new product diffusion: How lead users serve as opinion leaders in social networks. (2023). Qiu, Yong ; Xie, Wenxuan ; Tiberius, Victor ; Wang, Nan.
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46. Trust me, Im an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry. (2023). Alboqami, Hassan.
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47. Influencer marketing on TikTok: The effectiveness of humor and followers€™ hedonic experience. (2023). Barta, Sergio ; Flavin, Marta ; Belanche, Daniel ; Fernndez, Ana.
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48. Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. (2023). Filieri, Raffaele ; Du, Hao ; Acikgoz, Fulya.
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49. Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. (2023). Ren, Shengnan ; Karimi, Sahar ; Cai, Jianfeng ; Velazquez, Alberto Bravo.
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50. A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin: The Chinese Version of Tik-Tok. (2022). Chow, Ung Tachiang ; Li, Dongmei ; Mei, Cecilia Yin.
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51. Binge Watching and the Role of Social Media Virality towards promoting Netflix€™s Squid Game. (2022). Ahmed, Wasim ; Das, Ronnie ; Hardey, Mariann ; Fenton, Alex.
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52. Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry. (2022). Kumar, Ajay ; Yeo, Sook Fern ; Tan, Kim Hua ; Wong, Jee Kit.
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53. Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry. (2022). Yeo, Sook Fern ; Tan, Kim Hua ; Wong, Jee Kit ; Kumar, Ajay.
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54. Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games. (2022). Luo, Xin ; Wang, LE ; Li, Han.
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55. The influence of cross-platform and spread sources on emotional information spreading in the 2E-SIR two-layer network. (2022). Guo, Yifei ; Tu, Lilan ; Chen, Juan ; Shen, Han.
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56. Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories. (2022). Mucundorfeanu, Meda ; Murean, Larisa Ioana ; Balaban, Delia Cristina.
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57. Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories. (2022). Mucundorfeanu, Meda ; Murean, Larisa Ioana ; Balaban, Delia Cristina.
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58. A Proposed Model of Self-Perceived Authenticity of Social Media Influencers. (2022). Balaban, Delia Cristina ; Szambolics, Julia.
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59. Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure. (2021). Kim, Hye-Young.
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60. When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate. (2021). Pantano, Eleonora.
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61. Fexit: The effect of political and promotional communication from friends and family on Facebook exiting intentions. (2021). Pelletier, Mark J ; Horky, Alisha Blakeney ; Fox, Alexa K.
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62. The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews. (2021). , Maximilian ; Usrey, Bryan.
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63. The impact of online micro-influencers on behavioural intentions: The case of mobile phone customers in Ho Chi Minh City. (2021). Kieu, Tai Anh ; Khai, Nguyen The ; Duy, Le Minh ; Tai, Kieu Anh.
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64. User Acceptance of Information Feed Advertising: A Hybrid Method Based on SEM and QCA. (2020). Zhao, Jie ; Yan, Can.
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65. Negative Consequences of Storytelling in Native Advertising. (2020). Grigsby, Jamie L ; Mellema, Hillary N.
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66. Disclosure of Vlog Advertising Targeted to Children. (2020). de Jans, Steffi ; Hudders, Liselot.
    In: Journal of Interactive Marketing.
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67. Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence. (2020). , Zeph ; Cauberghe, Veroline ; Hudders, Liselot ; Vanwesenbeeck, Ini ; van Reijmersdal, Eva A ; Rozendaal, Esther.
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