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   RePEc:eee:joreco:v:85:y:2025:i:c:s096969892500061x.

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2. Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail. (2025). Li, Jiarui ; Kang, Jiyun.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000475.

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3. Endorsing alone or with humans: Investigating the impact of virtual influencers€™ presentation formats on endorsement effectiveness. (2025). Deng, Guangkuan ; Kang, Jiayi ; He, Lijuan ; Xu, Ying.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s096969892500027x.

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4. Seeking effective fit: The impact of brand-influencer fit types on consumer brand attitude. (2025). Che, Siyu ; Lin, Zhengnan ; Sheng, Guanghua ; Jin, Xiaotong.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004843.

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5. Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce. (2025). Gong, Xiuyuan ; Sun, Pengkai.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004442.

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6. Brand extension or co-branding: The consumers attribution of responsibility to the crossover strategies of heritage brands. (2025). Guo, Xiaoling ; Zhang, Yicong ; Qu, Yifan.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004296.

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7. Virtual influencers in social media versus the metaverse: Mind Perception, blame judgements and brand trust. (2025). Ren, Shuang ; Nagy, Peter ; Chowdhury, Soumyadeb ; Joel-Edgar, Sian.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:189:y:2025:i:c:s014829632400643x.

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8. Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison. (2025). Wang, Rang ; Liu, Fanjue.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324005289.

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9. From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers. (2024). You, Leping ; Liu, Fanjue.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:207:y:2024:i:c:s0040162524004487.

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10. Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition. (2024). Zhang, Zichen ; Chen, SI ; Tuo, Muyuan ; Deng, Fengyi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002005.

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11. Finding the best creation strategy: How influencers photo-editing behavior affects consumers engagement intention. (2024). Wang, Yuchen ; Guo, Rui.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924001887.

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12. Social media influencer over-endorsement: Implications from a moderated-mediation analysis. (2024). Lim, Weng Marc ; Koay, Kian Yeik ; Cheah, Chee Wei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001279.

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13. The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement. (2024). Siddiqi, Umar Iqbal ; Islam, Tahir ; Gugnani, Ritika ; Attri, Rekha ; Akhtar, Naeem.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001036.

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12. Just the right push! Social Media as a Therapeutical catalyst: The impact of influencers’ motivational (vs. Neutral) communication on healthy consumption. (2024). Nasta, Luigi ; Sestino, Andrea ; Giannattasio, Alessandro ; Bernando, Alessandro.
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    RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24001490.

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13. Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition. (2024). Zhang, Zichen ; Chen, SI ; Tuo, Muyuan ; Deng, Fengyi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002005.

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14. Examining the influence of source factors and content characteristics of influencers post on consumer engagement and purchase intention: A moderated analysis. (2024). Sarkar, Subhro ; Tata, Sai Vijay ; Sardar, Sainaz.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400184x.

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15. Employee motivations in shaping customer value co-creation attitude and behavior: Job position as a moderator. (2024). Amin, Muhammad ; Khan, Imran ; Ting, Ding Hooi ; Shamim, Amjad ; Abbasi, Amir Zaib ; Jan, Amin.
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    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001152.

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16. The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement. (2024). Siddiqi, Umar Iqbal ; Islam, Tahir ; Gugnani, Ritika ; Attri, Rekha ; Akhtar, Naeem.
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17. The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception. (2024). Qiu, Xingyi ; Wang, Xiaoyi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000730.

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18. Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception. (2024). Lee, Yu-Hao ; Liu, Fanjue.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004368.

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19. Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement. (2024). Luo, Shaohua ; Jiang, Kan ; Zheng, Junyuan.
    In: Journal of Retailing and Consumer Services.
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20. Content marketing in the social media platform: Examining the effect of content creation modes on the payoff of participants. (2024). Zhang, Yulin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003806.

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21. Exploring the effects of value co-creation strategies in event services on attendees€™ citizenship behaviors: The roles of customer empowerment and psychological ownership. (2024). Zhang, Xingyi ; Shao, Xiaolong ; Singh, Smita ; Li, Jing.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003703.

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22. Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model. (2024). Lei, Yueqiu ; Zhou, QI ; Li, Huajun.
    In: Journal of Retailing and Consumer Services.
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23. Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes. (2024). Huang, LI ; Zhang, LU ; Miao, Murong ; Zheng, Xiaoyun.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004211.

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24. The role of psychological distance and construal level in explaining the effectiveness of human-like vs. cartoon-like virtual influencers. (2024). Groeppel-Klein, Andrea ; Franke, Claudia.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:185:y:2024:i:c:s014829632400420x.

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25. Virtual versus human: Unraveling consumer reactions to service failures through influencer types. (2024). Ran, Yaxuan ; Wang, Valerie Lynette ; Zhao, Taiyang ; Zhou, Liying ; Lu, Cheng ; Wu, Banggang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:178:y:2024:i:c:s0148296324001619.

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26. Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts. (2024). Shah, Zahra ; Li, Huaiyu ; Olya, Hossein.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000249.

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27. Human versus virtual influences, a comparative study. (2024). Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008524.

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28. The authentic virtual influencer: Authenticity manifestations in the metaverse. (2024). Ameen, Nisreen ; Moulard, Julie Guidry ; McKenna, Brad ; Koles, Bernadett ; Audrezet, Alice.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006847.

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29. Be constantly different! How to manage influencer authenticity. (2023). Weitzl, Wolfgang J ; Zniva, Robert ; Lindmoser, Christina.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09653-6.

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30. Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films. (2023). Valentowitsch, Johann.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:34:y:2023:i:2:d:10.1007_s11002-022-09652-5.

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31. Is beauty always good? Effects of visual presentation of Influencer€™s aesthetic labor on brand purchase intention. (2023). Xie, Shengcheng ; Wei, Haiying ; Liu, FU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002795.

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32. Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. (2023). Wei, Joicey ; Wong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002540.

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33. The formation of habit and word-of-mouth intention of over-the-top platforms. (2023). Chakraborty, Shibashish ; Soren, Anup Anurag.
    In: Journal of Retailing and Consumer Services.
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34. The impact of influencers multi-SNS use on followers€™ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei.
    In: Journal of Retailing and Consumer Services.
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35. Content creators participation in the creator economy: Examining the effect of creators€™ content sharing frequency on user engagement behavior on digital platforms. (2023). Tafesse, Wondwesen ; Dayan, Mumin.
    In: Journal of Retailing and Consumer Services.
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36. Trust me, Im an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry. (2023). Alboqami, Hassan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003356.

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37. Effects of human versus virtual human influencers on the appearance anxiety of social media users. (2023). Jiang, Xia ; Deng, Fengyi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003265.

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38. Influencer marketing on TikTok: The effectiveness of humor and followers€™ hedonic experience. (2023). Barta, Sergio ; Flavin, Marta ; Belanche, Daniel ; Fernndez, Ana.
    In: Journal of Retailing and Consumer Services.
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39. The Influence of the Credibility of Social Media Influencers SMIs on the Consumers’ Purchase Intentions: Evidence from Saudi Arabia. (2022). , Normalisa ; Mabkhot, Hashed.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:19:p:12323-:d:927648.

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40. Enhancing users well-being in virtual medical tourism communities: A configurational analysis of users’ interaction characteristics and social support. (2022). Yang, Xiaoyun ; Poon, Patrick ; Xie, Lishan ; Peng, Jiamin.
    In: Technology in Society.
    RePEc:eee:teinso:v:71:y:2022:i:c:s0160791x22002251.

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41. Rethinking value co-creation and loyalty in virtual travel communities: How and when they develop. (2022). Liu, Xin ; Zhu, Tengteng ; Zhang, LU ; Zeng, Chuhong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:69:y:2022:i:c:s0969698922001904.

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